21 févr. 2014  Scottsdale, AZ

Launch Dial Vitamin Boost and Yogurt Body Washes

New Dial Body Washes: Inspired by healthy food trends with Vitamin Boost and Greek Yogurt

Give your skin a rejuvenating experience your taste buds will envy. Introducing new body washes–Dial Vitamin Boost and Dial Yogurt. Influenced by the skyrocketing popularity of vitamins and yogurt in food, these new products will shower your skin with moisturizing nourishment.

Dial Vitamin Boost Body Wash comes in two new products. Lotion-infused Amazing B keeps skin hydrated and soft. The oil-infused Super C formula with antioxidants helps protect the skin and create a radiant glow.

Dial Yogurt Body Wash has two variants, Dial Greek Yogurt is moisturizing and enriched with naturally protein-packed yogurt. Dial Frozen Yogurt has cooling moisture to leave skin refreshed and soft.

"For over 65 years consumers have trusted Dial to deliver high quality products for the whole family," said Chris Sommer, Vice President of Marketing, Personal Care. "Our new body washes not only use exciting, new ingredients, but they also feature our innovative Moisture Balance formula for lasting, lightweight hydration to leave your skin visibly less dry without leaving a filmy residue."

Dial Vitamin Boost and Yogurt Body Washes join an award-winning portfolio that includes the 2014 Product of the Year winners Dial Coconut Water Body Wash and Dial Kids Peachy Clean Body & Hair Wash. The growing popularity of these products underlines that Dial is America’s trusted brand.

New Dial Body Washes are available at grocery, drug and mass retailers nationwide in February 2014. Suggested retail price for a 16-ounce bottle is $4.99. Also look for Dial liquid hand soaps and glycerin bars.

For more information on Dial brand’s product innovations visit dialsoap.com and facebook.com/dial