Social Media Manager

Consumer Brands Marketing United States Full Time Regular
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About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. 

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. 

Dare to learn new skills, advance in your career and make an impact at Henkel. 

What you´ll do

  • Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives
  • Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities
  • Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization
  • Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget
  • Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels
  • Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance
  • Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI
  • Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities
  • Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives
  • Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification
  • Partner closely with Sr. Team Lead, Brand, Sales, Education and IM teams to ensure social and integrated marketing initiatives support broader business objectives
  • Manage brand presence at industry events, trade shows overseeing social logistics onsite support & ad hoc responsibilities

What makes you a good fit

  • Bachelor’s degree in marketing, Communications or a related field
  • 4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it
  • Deep platform expertise across Instagram, Facebook, Pinterest, and YouTube Shorts, including content formats, platform best practices, and performance optimization
  • Exceptional project management skills with the ability to manage multiple priorities, deadlines, budgets, and stakeholders simultaneously
  • Strategic mindset with the ability to translate data-driven insights into effective marketing strategies while balancing performance objectives with creative excellence
  • Strong analytical skills with experience leveraging Dash Hudson, social analytics platforms, and performance reporting to drive data-informed decisions
  • Strong copywriting with a sharp instinct for brand voice and tone
  • Experience managing budgets, external content creators, and cross-functional marketing initiatives from concept through execution

Some benefits of joining Henkel

  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $80,000.00 and $100,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable.  The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
 
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
 
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26100461

Job Locations: United States

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

À propos de Henkel

En nous appuyant sur un solide héritage de près de 150 ans, nous ouvrons la voie pour réimaginer et améliorer la vie au quotidien. Aujourd'hui et pour les générations à venir. Grâce à des marques et des technologies innovantes et durables, et grâce à nos équipes dans le monde entier. Henkel détient des positions de leader dans les activités industrielles et grand public : Notre portefeuille comprend des produits de soins capillaires, des cosmétiques, des lessives, des adoucissant ainsi que des adhésifs, des produits d'étanchéité et des revêtements fonctionnels renommés.

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FAQ

Oui, il vous suffit de remplir votre profil dans notre système de candidature en ligne. Une fois votre profil en ligne complété, vous pouvez postuler directement à plusieurs postes.

Oui, s'il vous plaît ! Henkel est une entreprise internationale et vous collaborerez avec des collègues du monde entier. C'est pourquoi l'anglais est la langue officielle de notre entreprise.

En règle générale, nous vous recommandons de rédiger votre candidature dans la même langue que celle de l'offre d'emploi. Cela permet d'assurer la clarté et la cohérence tout au long du processus de recrutement.

Chaque poste chez Henkel est unique, tout comme chaque candidat.
Il est essentiel de trouver la bonne adéquation, pour nous comme pour vous. Nous nous engageons à faire en sorte que le candidat et l'entreprise soient parfaitement compatibles. Les candidats peuvent toujours vérifier le statut de leur candidature dans leur profil de candidature.

Tout au long du processus de recrutement, nous vous tiendrons informé et vous fournirons un retour d'information à chaque étape. Votre parcours chez Henkel commence par la transparence et le respect mutuel.

Oui. Notre philosophie « Triple Two » s'inscrit précisément dans cette optique, en encourageant les meilleurs talents à occuper au moins deux fonctions différentes, dans deux domaines d'activité distincts et dans deux pays différents.

Pourquoi encourageons-nous cette démarche ? Parce que nous sommes convaincus que des expériences variées dans différentes fonctions et différents sites sont essentielles à votre développement et vous aideront à acquérir une compréhension globale de Henkel en tant qu'entreprise mondiale.

Notre équipe de recrutement est là pour répondre à toutes vos questions ou demandes tout au long du processus de candidature.
N'hésitez pas à contacter l'équipe ici. Nous sommes ravis de vous aider !