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16 avr. 2019
Schwarzkopf Professional® partners with Madame Tussauds Hollywood
The Schwarzkopf Professional® brand has joined Madame Tussauds Hollywood as its new official haircare partner! The famous museum features more than 125 wax statues of popular celebrities and legendary personalities that, like their real-life counterparts, require professional haircare maintenance.
“This partnership is an example of the creative and innovative ways our brands are engaging to further progress as a market leader in the hair professional North America market,” said Stefan Mund, Henkel’s Regional Head of Beauty Care Hair Professional in North America. “We look forward to Schwarzkopf Professional® supporting the hair needs of the celebrity figures on display at Madame Tussauds Hollywood.”
From hair coloring to styling, the Schwarzkopf Professional® brand’s products are expertly formulated by professionals for professionals to meet the needs of all hair types.
“When coloring and styling for celebrities, it is so important to use quality lighteners, color and styling products that you can depend on,” says Tokyo Stylez, Celebrity Hairstylist. “When my client’s need a creation from me, they expect nothing short of jaw-dropping, break-the-internet fabulous! They want it done right and done right away! I don’t have time for over-processing, trial and error, apologies or do-overs. I am confident that when I use Schwarzkopf Professional® products, I can deliver what my clients expect from me."
As the exclusive haircare brand for Madame Tussauds Hollywood, Schwarzkopf Professional® is used for the color, styling and hair care needs of the glamorous locks of wax lookalikes for famous celebtities. The museum’s artists spend weeks recreating the celebrity’s hairstyles, hand-inserting each single hair – usually human – into the figures, for a realistic and meticulous look. In addition to haircare maintenance, Madame Tussauds Hollywood will also include a 1950’s style salon, with Schwarzkopf Professional® branding and products.
“Over 3,000 visitors a day will see and interact with our brand in this fun environment,” said James Jordan, Brand Manager, Care & Styling, Schwarzkopf Professional®. “This is just the start of an exciting partnership between Schwarzkopf Professional® and Madame Tussauds Hollywood.”
Madame Tussauds strives to keep the figures as accurate as possible and in immaculate shape – and that includes their hair, which is routinely washed, blow-dried and styled. The partnership enables the museum to maintain and improve the tresses of its figures by using the products, technology and proven expertise provided by the haircare experts from Schwarzkopf Professional®.
Visitors inspired by the hairstyles of their favorite celebrities can purchase travel and retail sizes of Schwarzkopf Professional® products at Madame Tussauds’ gift shop, including the line of OSIS+ hairsprays.