Assistant PR Manager

Consumer Brands Marketing China, Shanghai Full Time Regular
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About this position

What you´ll do

  • Integrated Communications Planning & Project Management:
    • Support in developing and implementing annual integrated communication strategies across brand, corporate and crisis management.
    • Manage communication projects end-to-end and coordinate with cross-functional teams and external partners.
    • Support PR budget planning, agency management and resource allocation.
  • Media Relations & Brand Communications:
    • Develop and maintain strong relationships with key fashion, beauty, lifestyle, business and industry media.
    • Support communication planning and execution for major brand campaigns, product launches and business initiatives.
    • Identify media opportunities and proactively drive earned media exposure through interviews, features, awards and partnership opportunities.
    • Monitor industry trends and provide communication recommendations to support business objectives.
  • Corporate Communications:
    • Support profiling opportunities for senior management through media interviews, industry forums, conferences and speaking engagements.
    • Develop executive communication materials including speeches, presentations, key messages, interview briefs and Q&A documents.
    • Support thought leadership content development and external stakeholder communications.
    • Monitor industry and competitors and provide communication insights when relevant.
  • Crisis Management:
    • Support crisis and reputation management initiatives across HCB.
    • Assist in issue monitoring, risk assessment and crisis communication preparation.
    • Coordinate communication materials and stakeholder alignment during issue management processes.
  • Celebrity & External Partnership Management:
    • Support celebrity endorsement and relevant communication projects when required.
    • Coordinate talent-related activities including content production, media opportunities, events and campaign execution.
    • Manage external partners and agencies to ensure smooth project delivery.
  • Events & Strategic Projects:
    • Lead or support communication planning and execution for media events, stakeholder engagement activities, industry summits and key business projects.
    • Provide communication consultation and content support across business functions when required.
  • Team Operations:
    • Support team daily operations, including vendor management, POR/PO process and budget administration.
    • Undertake additional projects assigned by line manager.

What makes you a good fit

  • Experience in FMCG, beauty, luxury, consumer brands or PR agencies.
  • Exposure to both Brand Communications and Corporate Communications is highly preferred.
  • Strong writing and storytelling skills in both Chinese and English.
  • Experience supporting executive communications, media engagement or reputation management projects is a plus.
  • Strong stakeholder management, project management and communication skills.
  • Mature, proactive and capable of working independently in a fast-paced environment.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26097449

Job Locations: China, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

À propos de Henkel

En nous appuyant sur un solide héritage de près de 150 ans, nous ouvrons la voie pour réimaginer et améliorer la vie au quotidien. Aujourd'hui et pour les générations à venir. Grâce à des marques et des technologies innovantes et durables, et grâce à nos équipes dans le monde entier. Henkel détient des positions de leader dans les activités industrielles et grand public : Notre portefeuille comprend des produits de soins capillaires, des cosmétiques, des lessives, des adoucissant ainsi que des adhésifs, des produits d'étanchéité et des revêtements fonctionnels renommés.

YouTube Thumbnail Shaped by pioneering spirit: We are Henkel. (Thumbnail)

FAQ

Oui – il vous suffit de compléter votre profil en ligne. Vous pourrez ensuite postuler pour plusieurs postes.

Oui, s'il vous plaît. Henkel étant un groupe international, vous travaillerez avec des collègues issus du monde entier. L'anglais est la langue officielle de notre groupe. En règle générale, il est conseillé de postuler dans la langue de l'offre.

Chaque poste à pourvoir est unique, et mener à bien le processus est important pour vous comme pour nous. Nous voulons être sûrs que nous travaillerons bien ensemble. Nous fournirons des retours aux candidats tout au long du processus.

Oui, c'est même une caractéristique de Henkel : nos employés sont polyvalents et mobiles. Cela contribue à la grande réussite mondiale de notre entreprise.

Notre philosophie « Triple two » va dans ce sens : vous pourrez acquérir une expérience dans au moins deux fonctions, deux pays différents et deux secteurs d'activités. Nous appliquons cette philosophie car nous pensons qu'occuper différents postes, dans différents domaines et dans nos différentes branches est bénéfique pour votre évolution personnelle et vous permet de mieux comprendre Henkel en tant qu'entreprise mondiale.

Vous trouverez ici des informations complémentaires sur nos programmes de formation.

L'équipe de recrutement répond à toutes les demandes concernant les candidatures. Contactez l'équipe ici.