En nous appuyant sur un solide héritage de près de 150 ans, nous ouvrons la voie pour réimaginer et améliorer la vie au quotidien. Aujourd'hui et pour les générations à venir. Grâce à des marques et des technologies innovantes et durables, et grâce à nos équipes dans le monde entier. Henkel détient des positions de leader dans les activités industrielles et grand public : Notre portefeuille comprend des produits de soins capillaires, des cosmétiques, des lessives, des adoucissant ainsi que des adhésifs, des produits d'étanchéité et des revêtements fonctionnels renommés.
Brand Manager
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About this position
Build your future. Lead brands, drive growth, and make an impact.
We are looking for a strategic and results-oriented Brand Manager to join our Adhesives Division. In this role, you will take ownership of assigned brands, driving their development through impactful marketing strategies, product launches, consumer insights, and close collaboration with local and regional teams.
You will work alongside experienced marketing professionals, Sales, Trade Marketing, Finance, and our regional headquarters to deliver business growth, strengthen brand equity, and execute innovative marketing initiatives within a leading international company.
What you´ll do:
- Lead the development and execution of marketing strategies for assigned brands in line with regional business objectives and local market needs
- Own brand performance by driving growth in sales, profitability, and market share
- Develop annual brand plans, marketing initiatives, and commercial activities together with the Sales team
- Plan and execute product launches, re-launches, and regional promotional campaigns
- Monitor market trends, consumer behavior, and competitor activities to identify business opportunities and support innovation
- Analyze brand performance through sales data, market share, distribution, pricing, and campaign effectiveness, proposing corrective actions where needed
- Prepare business cases, presentations, and recommendations to support strategic decision-making
- Coordinate the development and adaptation of marketing communication materials, including POSM, digital assets, PR, print, and advertising campaigns
- Manage relationships with creative agencies and external partners to ensure timely and high-quality campaign execution
- Collaborate closely with Sales, Trade Marketing, Finance, Supply Chain, and regional Marketing teams to ensure successful implementation of marketing initiatives
- Monitor and manage the allocated brand budget while ensuring efficient resource allocation
- Support local innovation initiatives and contribute ideas that strengthen brand competitiveness and consumer engagement
- Share brand strategies, concepts, and project updates with internal stakeholders and commercial partners
- Support the onboarding and development of junior marketing colleagues and trainees while promoting Henkel standards and best practices
What makes you a good fit:
- Master's degree in Marketing, Business Administration, Economics, or a related field
- Minimum 2 years of relevant marketing experience, preferably within an FMCG or B2B/B2C environment
- Previous exposure to cross-functional projects or regional marketing initiatives is considered an advantage
- Strong understanding of brand management, marketing strategy, and commercial execution
- Advanced English skills, both written and spoken
- Advanced knowledge of MS Office, especially Excel and PowerPoint
- Driving licence category B is considered an advantage
- Strong analytical thinking with the ability to transform data into actionable business insights
- Strategic mindset with strong planning and organizational skills
- Initiative, accountability, and a results-driven approach
- Excellent communication, presentation, and influencing skills
- Strong collaboration and stakeholder management abilities
- Creativity, curiosity, and passion for building successful brands
- Adaptability and enthusiasm to thrive in a dynamic international environment
- Continuous learning mindset with high professional ethics and accountability
Some perks of joining Henkel:
At Henkel, you will find:
- An international working environment with exposure to local, regional, and global teams
- The opportunity to lead and develop well-known brands within the Adhesives business
- A strategic role with real business impact and ownership of brand performance
- Continuous learning opportunities through functional, digital, and leadership development programs
- Exposure to modern marketing tools, consumer insights, and innovation projects
- Professional development opportunities and the chance to explore different career paths across functions and geographies
- Flexible hybrid working arrangements supporting work-life balance
- Global well-being standards supported by health and preventive care programs
- Gender-neutral parental leave of at least 8 weeks
- Private healthcare and life & accident insurance
- Meal vouchers
- Holiday bonuses for Easter, Christmas, March 8th, and June 1st
- Financial support for important life events
- Equal opportunities and an inclusive workplace culture
At Henkel, we come from a wide range of backgrounds, perspectives, and life experiences. We believe that each employee's uniqueness is our strength. We encourage applications from all individuals, regardless of gender, origin, culture, religion, sexual orientation, disability, or generation.
Bring your expertise, grow your career, and make an impact with us.
JOB ID: 26099430
Job Locations: Romania, Bucuresti, Bucharest
Contact information for application-related questions: human.resources@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
À propos de Henkel
FAQ
Plusieurs postes m'intéressent. Puis-je déposer plusieurs candidatures simultanément ?
Oui – il vous suffit de compléter votre profil en ligne. Vous pourrez ensuite postuler pour plusieurs postes.
L'offre est en anglais, dois-je postuler en anglais ?
Oui, s'il vous plaît. Henkel étant un groupe international, vous travaillerez avec des collègues issus du monde entier. L'anglais est la langue officielle de notre groupe. En règle générale, il est conseillé de postuler dans la langue de l'offre.
Pendant le processus, suis-je informé du statut de ma candidature ?
Chaque poste à pourvoir est unique, et mener à bien le processus est important pour vous comme pour nous. Nous voulons être sûrs que nous travaillerons bien ensemble. Nous fournirons des retours aux candidats tout au long du processus.
Les employés peuvent-ils evoluer d'une branche/d'un pays à l'autre ?
Oui, c'est même une caractéristique de Henkel : nos employés sont polyvalents et mobiles. Cela contribue à la grande réussite mondiale de notre entreprise.
Notre philosophie « Triple two » va dans ce sens : vous pourrez acquérir une expérience dans au moins deux fonctions, deux pays différents et deux secteurs d'activités. Nous appliquons cette philosophie car nous pensons qu'occuper différents postes, dans différents domaines et dans nos différentes branches est bénéfique pour votre évolution personnelle et vous permet de mieux comprendre Henkel en tant qu'entreprise mondiale.
Vous trouverez ici des informations complémentaires sur nos programmes de formation.
Qui puis-je contacter si j'ai des questions sur ma candidature ?
L'équipe de recrutement répond à toutes les demandes concernant les candidatures. Contactez l'équipe ici.